Monday 17 June 2019

EXP Evaluation

During the process of the EXP I have come to a realisation that my work has become very high level in terms of the overall sound I have developed in relation to vocal editing and music production, I would definitely say that my work fits into the music industry because I make various types of different genres including: Pop, Funk, Soul and Reggaetón and since I have develop the skill to adapt to all of these genres, my music can fit in anywhere in today's market whether It is for my own music release or to write a song for another artist. A good example would be "Lost Tonight" which I wrote for my EP, that song was influenced by Charlie Puth and that song falls into that type of pop/funk/soul vibe which would definitely have a great effect in the world in todays market. When I compare my music to an inspiration like Charlie Puth, I would say I'm never satisfied. However, I have developed my musical knowledge so much to a point where I have so many ideas when it comes to creating and producing, areas such as vocal recording has become a very interesting thing for me when it comes to adding harmonies to certain parts of the songs and the use of software techniques such as EQ, Reverb and Exciter to play around with tones and to make my songs sound a certain way to distinguish my work from anyone else's but simultaneously show the inspirations that I have through my music.  As mentioned in my proposal, I have made songs out of enjoying the process rather than overthinking what I want to make, by this I mean I just go with the flow and make my lyrics and production without overthinking what I want the track to sound like which can be a very good way to make music as it lowers the chance of stress when creating a track, in my opinion.

I would have to say that the main area I struggled with during my EXP was my interviews. Since it was something I hadn't done before I knew it was going to be a challenge, however, I didn't expect it to be as hard as it was, things such as: finding people to interview, research of camera settings and recording techniques were things that I had to research coming into and during the project, nonetheless I managed to learn a lot during this process and I can only learn from what I made mistakes on. One thing I wish I could change would be making my interviews from the beginning as a podcast rather than stress myself trying to make a video interview because doing it that way would of consumed much less time and I would've been able to do more interviews which would've got me more experience.

My key area of research was interview techniques, doing this research helped my interviews massively as it got me prepared for something I hadn't done before. Even though I mentioned in my proposal that my key area of research was going to be interviews, I also done research on production techniques, mixing and specific songs that I was inspired from. I didn't just research on interviews because I knew that I had to research these different areas due to my EXP revolving around both interviews and my EP so I had to balance my research with gathering techniques for my music making and for my interviews so that I could show progression through both areas of interviews and my EP.

Research methods included looking at YouTube videos and books to gather information and apply to my own work, such as: questions to ask the interviewee etc... These methods of research were very useful because methods such as videos are a good way for me to gather a lot of information and apply to my own work without forgetting it, even though I done research using books, when it comes to researching books it is harder for me to remember certain information in comparison to videos.
I would say I over researched in some areas because I done more than I really needed to when it comes to doing case studies and literature reviews when it comes to analysing songs and looking at production techniques I already had good knowledge about. Nonetheless, I wouldn't say it is irrelevant research, I would say that I done more research than I needed to because I was taking on a big task on doing interviews which is something I had never done before but also because last year in my FMP I was disappointed in the fact that I really wanted to get the highest final grade possible but I wasn't able to get it due to not having enough research and specificity in my work. I didn't understand why back then but when looking back at my work I can very clearly see why I didn't get the grade I should be getting.

My project has come a long way from when it first started in terms of what I was aiming for, in the beginning I was confused because I didn't necessarily plan properly but due to researching everything throughout the project it managed to support my knowledge of what to do and how to move forward when things went wrong. I don't think there are other areas I could've researched, but despite that I would say I should've done research in regards to my interviews earlier so that I could've been aware of the problems I faced earlier on in the project rather than later and I would've been able to do more interviews and been more aware of how to set up my interviews.

My researched informed my practical work a lot as my interview techniques research involved looking at how to place microphones in order to make get the best quality of sound and also looking at how to make the interview sound as natural as possible, this would involve for example not forcing my questions and treating the occasion almost like a normal conversation by being myself rather than making it vey forceful and awkward. My first Case Study research was an interview that Justin Timberlake had that involved a very outgoing and flowing conversation which made things much easier for me to understand because it made me realise that the best way to approach an interview is by being yourself rather than trying to be someone else; this also makes it easier for the person being interviewed because they will feel more relaxed and comfortable which is very important.

During the process of this project, I have developed a lot of my skills such as my production techniques, this includes using panning, effects and level changes in my music to make the EP sound as interesting but also technically balanced as possible, This was really important when it came to making my EP. I feel like my practical skills have developed a lot but there is always room for improvement, areas that I need to develop on and that I struggled on was recording my interviews as I needed to be aware to put the camera settings right to make sure nothing would go wrong during the recording but to also set up the interviews. I developed my practical skills mainly by just doing the work, by just doing the songs and learning through the process of making the songs.

My music has been presented to the public via different social medias and music releasing platforms such as: Soundcloud, Instagram, Facebook and Youtube. I hose to use these methods because these are the most used social media platforms to realise projects on and are a good way to get attention and feedback from projects. Since I'm 18 years old, my audience would fall around my age around 18-25 years old, therefore since social media is used a lot by the younger audience I think its a benefit to release it on social media in order to promote music and to get new opportunities. However, when it comes to realising more music I will also think about plugging my music so that it plays on the radio because my music is written and produced for all audiences to hear and the radio definitely  involves more of the older audience so it is good to get a balance across all platforms.
In the current industry the method of presentation involves realising music on all music platforms that are popular for music release, streaming sites such as: Spotify, Apple Music and Soundcloud are used for promotion and so people can stream the songs they want to listen to as many times as they want which is a very effective way to get known as now streaming has become more popular due to the numbers of listening increasing. My method is relevant to the current music industry because it involves using all of these media platforms to promote present and upcoming projects, I would say that even though it is a good way to promote music, I would also say that it more difficult over the last few years to successfully get the feedback that we all desire because their are millions of people whoa re doing the same thing as you so therefore thats why it is important to make something that stands out and that means something to you as an artist and that represents your image. I would say my method of presentation has been somewhat successful as I have gotten good feedback from my performance which means that they enjoyed it and loved the way I performed, also, my EP was successfully posted onto Soundcloud which makes it successful as the audience can listen to my music whenever they want.

When it comes to completing my project I would most definitey say that I completed it but not as successfully as planned, for example, when it came to the end of my first interview, one of the camera's said that the recording had "automatically stopped recording". I done some research to find out why this happened and it is because the camera wasn't able to record everything because the camera was recording in a large file size which means it couldn't record the whole interview due to being in a high quality recording and the interviewing being quiet long also affected this. Also. the other camera was using an SD card which was 8GB which is not enough to get recordings of videos that will be more than 20 minutes long, and in my case the interview was 40 minutes long so it ended up on being stopped. However, I ended up on adapting to the situation by creating a podcast type audio release which in a way made it much easier for me as i don't have the experience of interviewing a lot of people and learning that this is also an affective way to releasing interviews, by doing podcasts and audio interviews. The biggest challenge of planning and finishing my EXP was my time management, by this I mean balancing all areas of my work such as the interviews and the songs in the process as a lot of delays happened due to interviews not happening. Nonetheless, I managed to have enough time to complete everything because even though my interviews were delayed. its not like I waited until an interview was available, when interviews weren't successfully taken place I would just focus on finishing my EP and rehearse as much as I can to get my work done. However, I didn't necessarily give up on anything but instead of doing video interviews I decided to do an audio type interview as it was easier for me in the amount of time I had to finish my project and because I realised that it was an affective way as it is more engaging to the audience.
I worked with one of my classmates for my project when it came to the performance aspect, even though my performance wasn't the main focus, I chose to do it because I sang a song by an artist that inspired my music and that I done research on (Prince) In this performance, The Afterparty managed to help me with playing the main guitar chords with backing track to create more of a fuller sound. I got into rehearsal rooms through the process and I had to make sure that I didn't disrupt his project by having a balance of rehearsals per week, but since i was familiar to the song I knew it wouldn't be stressful to prepare for.

I was meant to get an interview done with an artist (producer/songwriter) outside college but he has contacted me saying he is unavailable because he has a photoshoot booked for the day of the interview which is quiet disappointing as he seems to be unreliable as he should've told me in advance so that I don't need to explain myself to people who are trying to help me and are using their valuable time to get something done when they don't really have to. I developed a lot of things such as my confidence when doing interviews which definitely important it is significant to present yourself in a way that shows you know what your talking about and to also make the interviewee comfortable during the process and I developed my musical skills when making my songs. 

In conclusion, my project has been a mixture of success and not so successful because I have managed to finish all my work but at the same time I my interviews weren't successfully done as I planned them to be done. Nevertheless, this doesn't mean that it wasn't good, it just means that I have a lot to learn but I know how to adapt to any situation. I encountered a lot of problems during the course of my project such as my interviews not going to plan I’m not managing my time wisely, however I would say I managed to adapt to all areas that went wrong and learn from my mistakes. This project will help me in my career in the future as it put me through a lot of pressure that I managed to get through, and I have now learnt to to be more aware of time management and balance between all areas of work. I can also say I have learnt to work confidently and not doubt my talents; I believe in my abilities and I have been able to show that through my projects. 




https://techcrunch.com/2018/07/03/spotify-users-push-back-at-the-over-the-top-drake-promotion/?guccounter=1&guce_referrer_us=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&guce_referrer_cs=Noz2YlVwkB3Q9Rf6SBgSww

https://www.theverge.com/2018/9/20/17883584/streaming-record-sales-music-industry-revenue